[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fragante.cz\/podpora-navstevnosti-a-prodeje-redesignem-webovych-stranek-ci-vytvorenim-novych-trendovych-webu\/#Article","mainEntityOfPage":"https:\/\/www.fragante.cz\/podpora-navstevnosti-a-prodeje-redesignem-webovych-stranek-ci-vytvorenim-novych-trendovych-webu\/","headline":"Podpora n\u00e1v\u0161t\u011bvnosti a prodeje redesignem webov\u00fdch str\u00e1nek \u010di vytvo\u0159en\u00edm nov\u00fdch trendov\u00fdch web\u016f","name":"Podpora n\u00e1v\u0161t\u011bvnosti a prodeje redesignem webov\u00fdch str\u00e1nek \u010di vytvo\u0159en\u00edm nov\u00fdch trendov\u00fdch web\u016f","description":"Trendy ve webdesignu se ka\u017edoro\u010dn\u011b m\u011bn\u00ed. Je opravdu pot\u0159eba se t\u011bmto trend\u016fm p\u0159izp\u016fsobovat? Odpov\u011b\u010f zn\u00ed ano. Grafika je samoz\u0159ejm\u011b prvn\u00ed, co n\u00e1v\u0161t\u011bvn\u00edk webu vid\u00ed, je","datePublished":"2019-12-26","dateModified":"2023-06-07","author":{"@type":"Person","@id":"https:\/\/www.fragante.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.fragante.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/80bc9a30a8183589d38927f3b57d5a9aa763777ca2942415b346d54d020a9840?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/80bc9a30a8183589d38927f3b57d5a9aa763777ca2942415b346d54d020a9840?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fragante.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fragante.cz\/wp-content\/uploads\/img_a362531_w4312_t1575712326.jpg","url":"https:\/\/www.fragante.cz\/wp-content\/uploads\/img_a362531_w4312_t1575712326.jpg","height":0,"width":0},"url":"https:\/\/www.fragante.cz\/podpora-navstevnosti-a-prodeje-redesignem-webovych-stranek-ci-vytvorenim-novych-trendovych-webu\/","about":["Www"],"wordCount":484,"articleBody":"Trendy ve webdesignu se ka\u017edoro\u010dn\u011b m\u011bn\u00ed. Je opravdu pot\u0159eba se t\u011bmto trend\u016fm p\u0159izp\u016fsobovat? Odpov\u011b\u010f zn\u00ed ano.Grafika je samoz\u0159ejm\u011b prvn\u00ed, co n\u00e1v\u0161t\u011bvn\u00edk webu vid\u00ed, je proto nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 udr\u017eet krok se sv\u011btov\u00fdmi trendy, aby web nep\u016fsobil lacin\u011b a zastarale. Design ale nen\u00ed jedin\u00fdm akt\u00e9rem p\u0159i rozhodov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edka webu, zda setrv\u00e1 na str\u00e1nce, \u010di nikoli, zda na e-shopu nakoup\u00ed, \u010di ne. Nem\u00e9n\u011b d\u016fle\u017eit\u00e9 je, aby se \u010dlov\u011bk na webu rychle zorientoval a na\u0161el bez probl\u00e9m\u016f v\u0161e, co hled\u00e1.Je d\u016fle\u017eit\u00e9 hledat prvky, kter\u00e9 na z\u00e1kazn\u00edka p\u016fsob\u00ed vst\u0159\u00edcn\u011b, p\u0159ipoutaj\u00ed jeho pozornost a z\u00e1rove\u0148 mu ponechaj\u00ed jistou volnost, nenut\u00ed ho do dal\u0161\u00edch krok\u016f a nab\u00eddnou mo\u017enost v\u00fdb\u011bru.Web by m\u011bl obsahovat naviga\u010dn\u00ed prvky jako vyhled\u00e1v\u00e1n\u00ed \u010di filtrov\u00e1n\u00ed produkt\u016f, a to zejm\u00e9na u e\u2011shop\u016f, p\u0159i\u010dem\u017e oba prvky by m\u011bly b\u00fdt um\u00edst\u011bny viditeln\u011b, ani\u017e by je bylo pot\u0159eba na str\u00e1nce zdlouhav\u011b hledat.\u010c\u00edm p\u0159ekvap\u00ed grafick\u00fd design web\u016f v roce 2020?Postupn\u011b se za\u010d\u00edn\u00e1 prom\u011b\u0148ovat trend v barevn\u00fdch kombinac\u00edch. Syt\u00e9 a odv\u00e1\u017en\u00e9 barvy dominuj\u00edc\u00ed v minul\u00fdch letech jsou na \u00fastupu a p\u0159ech\u00e1z\u00ed se k tlumen\u011bj\u0161\u00edm barv\u00e1m. Tento trend se prom\u00edtne i ve fotografi\u00edch \u010di animac\u00edch vyu\u017e\u00edvan\u00fdch na webu. M\u011bly by b\u00fdt neutr\u00e1ln\u00ed, aby dojem z nich byl opravdov\u00fd, p\u0159irozen\u00fd a m\u011bly by vzbuzovat otev\u0159enost, p\u0159\u00edstupnost.Barevn\u00e9 p\u0159echody budou vyu\u017e\u00edv\u00e1ny pro dod\u00e1n\u00ed grafick\u00e9 hloubky jin\u00fdmi zp\u016fsoby ne\u017e doposud, kdy se jich vyu\u017e\u00edvalo zejm\u00e9na na pozad\u00ed. Budou p\u0159\u00edmo sou\u010d\u00e1st\u00ed ilustrac\u00ed. Tyto p\u0159echody budou kontrastovat s druhem p\u00edsma, konkr\u00e9tn\u011b tu\u010dn\u00fdmi verz\u00e1lkami.Plynul\u00e9 linie a spl\u00fdvav\u00e9 tvary by m\u011bly dotvo\u0159it spole\u010dn\u011b s tlumen\u00fdmi barvami a v\u00fdrazn\u00fdm p\u00edsmem pocit opravdovosti a dostupnosti nab\u00edzen\u00fdch slu\u017eeb\/produkt\u016f na dan\u00fdch webech.Nov\u00fdm a velmi atraktivn\u00edm prvkem budou abstraktn\u00ed a snov\u00e9 ilustrace, kter\u00e9 popust\u00ed uzdu fantazii a p\u0159il\u00e1kaj\u00ed n\u00e1v\u0161t\u011bvn\u00edka webu opakovan\u011b.Spole\u010dnosti ud\u00e1vaj\u00edc\u00ed trendy ve webdesignu se budou v\u00edce zam\u011b\u0159ovat na responzivn\u00ed webdesign, aby n\u00e1v\u0161t\u011bvn\u00edk\/z\u00e1kazn\u00edk m\u011bl webov\u00e9 str\u00e1nky optimalizovan\u00e9 pro za\u0159\u00edzen\u00ed, na n\u011bm\u017e si zrovna dan\u00fd web prohl\u00ed\u017e\u00ed. Z\u00e1rove\u0148 budou firmy i nad\u00e1le vyv\u00edjet nov\u00e9 animace, v\u010detn\u011b mikro-animac\u00ed, aby podpo\u0159ily interaktivitu s n\u00e1v\u0161t\u011bvn\u00edkem a zd\u016fraznily jedine\u010dnost jejich zna\u010dky.                                                                                                                                                                                                                                                                                                                                                                                                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